JERRY CANTRELL
I WANT BLOOD
PROJECT OVERVIEW
Wanting to pivot from the illustrated look of Brighten (Jerry's previous album), we aimed for a photographic aesthetic, enlisting our good friend Darren Craig to capture a dark yet refined visual tone. The haunting final cover emerged from a setup where Jerry was photographed through a pane of glass covered in water and Vaseline. The full campaign included multiple vinyl variants, CDs, branding, tour materials, ads, and staging assets.
Project Credits
- (Design) Ryan Clark
- (Photography) Darren Craig
ALICE IN CHAINS
We’ve been honored to work with Jerry Cantrell and Alice In Chains for nearly a decade, creating new album artwork and reimagining classic records for reissue. Helping shape the visual identity of such an iconic band continues to be one of our proudest ongoing partnerships.
THANK YOU
Jerry Cantrell, Darren Craig, Mark Wakefield and Animaan Pathak