Theory 11
DIALOGUES
Playing Cards

PROJECT OVERVIEW
We were pleased to collaborate with Will Guidara on his latest project, Dialogues—a partnership between Unreasonable Hospitality and Theory 11. Dialogues thoughtfully balances playfulness with purpose, reflecting a strong emphasis on intentional design. The set reimagines the traditional card game experience by pairing it with conversation-driven engagement. Each edition includes two distinct decks: one featuring approachable, lighthearted prompts to spark interaction, and another focused on fostering deeper, more meaningful dialogue.
Project Credits
- (Art Direction, Design & Illustration) Ryan Clark
BUY NOWBUY NOW






DETAILS MATTER
In playing card design, every square inch is an opportunity—something Theory 11 has built a reputation on. We understood the assignment.




THANK YOU
Will Guidara, Brian Canlis & Jonathan Bayme





