Unreasonable Hospitality

Working with our good friend Will Guidara—and getting to serve as art directors across all of his projects at Unreasonable Hospitality—has been one of the most rewarding creative partnerships we've had. Collaborating on The Field Guide, the follow-up to the wildly popular Unreasonable Hospitality, was especially fun because Will came in with a clear vision: he didn’t want another boring, checkbox-style workbook. He wanted something that felt alive, thoughtful, beautiful, and genuinely useful.